Institute of Practitioners in Advertising & Baker, C. (1995). Advertising works 8 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994 / edited and introduced by Chris Baker: Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994. NTC Publications.
Chicago Style (17th ed.) CitationInstitute of Practitioners in Advertising and Chris Baker. Advertising Works 8 : Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994 / Edited and Introduced by Chris Baker: Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994. Henley-on-Thames: NTC Publications, 1995.
MLA (9th ed.) CitationInstitute of Practitioners in Advertising and Chris Baker. Advertising Works 8 : Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994 / Edited and Introduced by Chris Baker: Papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994. NTC Publications, 1995.