APA (7th ed.) Citation

Mercer, D. (1996). Marketing / David Mercer (2nd ed.). Blackwell.

Chicago Style (17th ed.) Citation

Mercer, David. Marketing / David Mercer. 2nd ed. Oxford: Blackwell, 1996.

MLA (9th ed.) Citation

Mercer, David. Marketing / David Mercer. 2nd ed. Blackwell, 1996.

Warning: These citations may not always be 100% accurate.