Library Catalogue Plus

APA (7th ed.) Citation

Dibb, S., & Simkin, L. (1996). The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin: Target marketing for marketing managers. Routledge.

Chicago Style (17th ed.) Citation

Dibb, Sally, and Lyndon Simkin. The Market Segmentation Workbook : Target Marketing for Marketing Managers / Sally Dibb and Lyndon Simkin: Target Marketing for Marketing Managers. London: Routledge, 1996.

MLA (9th ed.) Citation

Dibb, Sally, and Lyndon Simkin. The Market Segmentation Workbook : Target Marketing for Marketing Managers / Sally Dibb and Lyndon Simkin: Target Marketing for Marketing Managers. Routledge, 1996.