The market segmentation workbook : target marketing for marketing managers / Sally Dibb and Lyndon Simkin. target marketing for marketing managers /

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Bibliographic Details
Main Author: Dibb, Sally
Other Authors: Simkin, Lyndon
Format: Book
Language:English
Published: London : Routledge, 1996
Series:The marketing workbooks
Subjects:
Marketing research > Market surveys
Marketing
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