APA (7th ed.) Citation

Wells, W. D., & Prensky, D. (1996). Consumer behavior / William D. Wells, David Prensky. Wiley.

Chicago Style (17th ed.) Citation

Wells, William D., and David Prensky. Consumer Behavior / William D. Wells, David Prensky. New York ; Chichester: Wiley, 1996.

MLA (9th ed.) Citation

Wells, William D., and David Prensky. Consumer Behavior / William D. Wells, David Prensky. Wiley, 1996.

Warning: These citations may not always be 100% accurate.