Library Catalogue Plus

APA (7th ed.) Citation

Lancaster, G. A., & Massingham, L. (1993). Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham: Text and cases (2nd ed.). McGraw.

Chicago Style (17th ed.) Citation

Lancaster, Geoffrey A., and Lester Massingham. Essentials of Marketing : Text and Cases / Geoffrey Lancaster, Lester Massingham: Text and Cases. 2nd ed. London: McGraw, 1993.

MLA (9th ed.) Citation

Lancaster, Geoffrey A., and Lester Massingham. Essentials of Marketing : Text and Cases / Geoffrey Lancaster, Lester Massingham: Text and Cases. 2nd ed. McGraw, 1993.