APA (7th ed.) Citation

Bovée, C. L. (1995). Advertising excellence / Courtland L. Bovée ... [et al.]. McGraw-Hill.

Chicago Style (17th ed.) Citation

Bovée, Courtland L. Advertising Excellence / Courtland L. Bovée ... [et Al.]. London: McGraw-Hill, 1995.

MLA (9th ed.) Citation

Bovée, Courtland L. Advertising Excellence / Courtland L. Bovée ... [et Al.]. McGraw-Hill, 1995.

Warning: These citations may not always be 100% accurate.