APA (7th ed.) Citation

Goldman, R., & Papson, S. (1996). Sign wars : the cluttered landscape of advertising / Robert Goldman and Stephen Papson: The cluttered landscape of advertising. Guilford Press.

Chicago Style (17th ed.) Citation

Goldman, Robert, and Stephen Papson. Sign Wars : The Cluttered Landscape of Advertising / Robert Goldman and Stephen Papson: The Cluttered Landscape of Advertising. New York: Guilford Press, 1996.

MLA (9th ed.) Citation

Goldman, Robert, and Stephen Papson. Sign Wars : The Cluttered Landscape of Advertising / Robert Goldman and Stephen Papson: The Cluttered Landscape of Advertising. Guilford Press, 1996.

Warning: These citations may not always be 100% accurate.