Kotler, P. (1994). Marketing management : analysis, planning, implementation and control / Philip Kotler: Analysis, planning, implementation and control (8th ed.). Prentice Hall International.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management : Analysis, Planning, Implementation and Control / Philip Kotler: Analysis, Planning, Implementation and Control. 8th ed. London: Prentice Hall International, 1994.
MLA (9th ed.) CitationKotler, Philip. Marketing Management : Analysis, Planning, Implementation and Control / Philip Kotler: Analysis, Planning, Implementation and Control. 8th ed. Prentice Hall International, 1994.
Warning: These citations may not always be 100% accurate.