APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (1993). Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson: Cases and comments (6th ed.). Allyn & Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson: Cases and Comments. 6th ed. Hemel Hempstead: Allyn & Bacon, 1993.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson: Cases and Comments. 6th ed. Allyn & Bacon, 1993.

Warning: These citations may not always be 100% accurate.