APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. E. G. (1997). Essentials of services marketing / K. Douglas Hoffman, John E.G. Bateson. Dryden Press.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Essentials of Services Marketing / K. Douglas Hoffman, John E.G. Bateson. Fort Worth ; London: Dryden Press, 1997.

MLA (9th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Essentials of Services Marketing / K. Douglas Hoffman, John E.G. Bateson. Dryden Press, 1997.

Warning: These citations may not always be 100% accurate.