Library Catalogue Plus

APA (7th ed.) Citation

Pearson, S. (1996). Building brands directly : creating business value from customer relationships / Stewart Pearson: Creating business value from customer relationships. Macmillan.

Chicago Style (17th ed.) Citation

Pearson, Stewart. Building Brands Directly : Creating Business Value from Customer Relationships / Stewart Pearson: Creating Business Value from Customer Relationships. London: Macmillan, 1996.

MLA (9th ed.) Citation

Pearson, Stewart. Building Brands Directly : Creating Business Value from Customer Relationships / Stewart Pearson: Creating Business Value from Customer Relationships. Macmillan, 1996.