Jones, J. P. (1989). Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr: Cases illustrating successful brand advertising. Lexington Books.
Chicago Style (17th ed.) CitationJones, John Philip. Does It Pay to Advertise? : Cases Illustrating Successful Brand Advertising / John Philip Jones ; Foreword by Sir David Orr: Cases Illustrating Successful Brand Advertising. Lexington, Mass.: Lexington Books, 1989.
MLA (9th ed.) CitationJones, John Philip. Does It Pay to Advertise? : Cases Illustrating Successful Brand Advertising / John Philip Jones ; Foreword by Sir David Orr: Cases Illustrating Successful Brand Advertising. Lexington Books, 1989.
Warning: These citations may not always be 100% accurate.