Library Catalogue Plus

APA (7th ed.) Citation

Barabba, V. P., & Zaltman, G. (1991). Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman: Competitive advantage through creative use of market information. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Barabba, Vincent P., and Gerald Zaltman. Hearing the Voice of the Market : Competitive Advantage Through Creative Use of Market Information / Vincent P. Barabba and Gerald Zaltman: Competitive Advantage Through Creative Use of Market Information. Boston, Mass.: Harvard Business School Press, 1991.

MLA (9th ed.) Citation

Barabba, Vincent P., and Gerald Zaltman. Hearing the Voice of the Market : Competitive Advantage Through Creative Use of Market Information / Vincent P. Barabba and Gerald Zaltman: Competitive Advantage Through Creative Use of Market Information. Harvard Business School Press, 1991.