APA (7th ed.) Citation

Institute of Practitioners in Advertising & Butterfield, L. (1997). Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield: The IPA guide to best practice. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Institute of Practitioners in Advertising and Leslie Butterfield. Excellence in Advertising : The IPA Guide to Best Practice / Edited by Leslie Butterfield: The IPA Guide to Best Practice. Oxford: Butterworth-Heinemann, 1997.

MLA (9th ed.) Citation

Institute of Practitioners in Advertising and Leslie Butterfield. Excellence in Advertising : The IPA Guide to Best Practice / Edited by Leslie Butterfield: The IPA Guide to Best Practice. Butterworth-Heinemann, 1997.

Warning: These citations may not always be 100% accurate.