APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (1995). Marketing research essentials / Carl McDaniel, Roger Gates. West Publishing Company.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials / Carl McDaniel, Roger Gates. Minneapolis/St. Paul: West Publishing Company, 1995.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials / Carl McDaniel, Roger Gates. West Publishing Company, 1995.

Warning: These citations may not always be 100% accurate.