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Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel. a compilation of multi-item measures /

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Bibliographic Details
Main Author:	Bruner, Gordon C., 1954-
Corporate Author:	American Marketing Association
Other Authors:	Hensel, Paul J.
Format:	Book
Language:	English
Published:	Chicago, Ill., USA : American Marketing Association, c1992
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc Scaling (Social sciences) > Handbooks, manuals, etc
Tags:	Add Tag No Tags, Be the first to tag this record!

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