APA (7th ed.) Citation

McQuarrie, E. F. (1996). The market research toolbox : a concise guide for beginners / Edward F. McQuarrie: A concise guide for beginners. Sage.

Chicago Style (17th ed.) Citation

McQuarrie, Edward F. The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie: A Concise Guide for Beginners. Thousand Oaks, Calif ; London: Sage, 1996.

MLA (9th ed.) Citation

McQuarrie, Edward F. The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie: A Concise Guide for Beginners. Sage, 1996.

Warning: These citations may not always be 100% accurate.