Treacy, M., & Wiersema, F. (1995). The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema: Choose your customers, narrow your focus, dominate your market. HarperCollins.
Chicago Style (17th ed.) CitationTreacy, Michael, and Fred Wiersema. The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market / Michael Treacy and Fred Wiersema: Choose Your Customers, Narrow Your Focus, Dominate Your Market. London: HarperCollins, 1995.
MLA (9th ed.) CitationTreacy, Michael, and Fred Wiersema. The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market / Michael Treacy and Fred Wiersema: Choose Your Customers, Narrow Your Focus, Dominate Your Market. HarperCollins, 1995.