APA (7th ed.) Citation

Baker, S. S. (1969). The permissible lie : the inside truth about advertising / Samm Sinclair Baker: The inside truth about advertising. Owen.

Chicago Style (17th ed.) Citation

Baker, Samm Sinclair. The Permissible Lie : The Inside Truth About Advertising / Samm Sinclair Baker: The Inside Truth About Advertising. London: Owen, 1969.

MLA (9th ed.) Citation

Baker, Samm Sinclair. The Permissible Lie : The Inside Truth About Advertising / Samm Sinclair Baker: The Inside Truth About Advertising. Owen, 1969.

Warning: These citations may not always be 100% accurate.