APA (7th ed.) Citation

Lois, G., & Pitts, W. (1977). The art of advertising : George Lois on mass communication / text by George Lois and Bill Pitts: George Lois on mass communication. H. N. Abrams.

Chicago Style (17th ed.) Citation

Lois, George, and William Pitts. The Art of Advertising : George Lois on Mass Communication / Text by George Lois and Bill Pitts: George Lois on Mass Communication. New York: H. N. Abrams, 1977.

MLA (9th ed.) Citation

Lois, George, and William Pitts. The Art of Advertising : George Lois on Mass Communication / Text by George Lois and Bill Pitts: George Lois on Mass Communication. H. N. Abrams, 1977.

Warning: These citations may not always be 100% accurate.