Library Catalogue Plus

APA (7th ed.) Citation

Saker, J., & Smith, G. (1997). European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. Prentice Hall.

Chicago Style (17th ed.) Citation

Saker, Jim, and Gareth Smith. European Casebook on Principles of Marketing / Edited by Jim Saker and Gareth Smith. London: Prentice Hall, 1997.

MLA (9th ed.) Citation

Saker, Jim, and Gareth Smith. European Casebook on Principles of Marketing / Edited by Jim Saker and Gareth Smith. Prentice Hall, 1997.