APA (7th ed.) Citation

Meyer, M. H., & Lehnerd, A. (1997). The power of product platforms : building value and cost leadership / Marc H. Meyer and Alvin Lehnerd: Building value and cost leadership. Simon & Schuster.

Chicago Style (17th ed.) Citation

Meyer, Marc H., and Alvin Lehnerd. The Power of Product Platforms : Building Value and Cost Leadership / Marc H. Meyer and Alvin Lehnerd: Building Value and Cost Leadership. New York: Simon & Schuster, 1997.

MLA (9th ed.) Citation

Meyer, Marc H., and Alvin Lehnerd. The Power of Product Platforms : Building Value and Cost Leadership / Marc H. Meyer and Alvin Lehnerd: Building Value and Cost Leadership. Simon & Schuster, 1997.

Warning: These citations may not always be 100% accurate.