APA (7th ed.) Citation

Cooper, R. G. (1993). Winning at new products : accelerating the process from idea to launch / Robert G. Cooper: Accelerating the process from idea to launch (2nd ed.). Addison-Wesley.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products : Accelerating the Process from Idea to Launch / Robert G. Cooper: Accelerating the Process from Idea to Launch. 2nd ed. Reading, Mass.: Addison-Wesley, 1993.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products : Accelerating the Process from Idea to Launch / Robert G. Cooper: Accelerating the Process from Idea to Launch. 2nd ed. Addison-Wesley, 1993.

Warning: These citations may not always be 100% accurate.