APA (7th ed.) Citation

Marchand, R. (1998). Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand: The rise of public relations and corporate imagery in American big business. University of California Press.

Chicago Style (17th ed.) Citation

Marchand, Roland. Creating the Corporate Soul : The Rise of Public Relations and Corporate Imagery in American Big Business / Roland Marchand: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley, Calif. ; London: University of California Press, 1998.

MLA (9th ed.) Citation

Marchand, Roland. Creating the Corporate Soul : The Rise of Public Relations and Corporate Imagery in American Big Business / Roland Marchand: The Rise of Public Relations and Corporate Imagery in American Big Business. University of California Press, 1998.

Warning: These citations may not always be 100% accurate.