Ansolabehere, S., & Iyengar, S. (1996). Going negative : how political advertisements shrink and polarize the electorate / Stephen Ansolabehere, Shanto Iyengar: How political advertisements shrink and polarize the electorate. Free Press.
Chicago Style (17th ed.) CitationAnsolabehere, Stephen, and Shanto Iyengar. Going Negative : How Political Advertisements Shrink and Polarize the Electorate / Stephen Ansolabehere, Shanto Iyengar: How Political Advertisements Shrink and Polarize the Electorate. New York: Free Press, 1996.
MLA (9th ed.) CitationAnsolabehere, Stephen, and Shanto Iyengar. Going Negative : How Political Advertisements Shrink and Polarize the Electorate / Stephen Ansolabehere, Shanto Iyengar: How Political Advertisements Shrink and Polarize the Electorate. Free Press, 1996.