APA (7th ed.) Citation

Jones, J. P. (1998). How advertising works : the role of research / edited by John Philip Jones: The role of research. SAGE.

Chicago Style (17th ed.) Citation

Jones, John Philip. How Advertising Works : The Role of Research / Edited by John Philip Jones: The Role of Research. Thousand Oaks, Calif. ; London: SAGE, 1998.

MLA (9th ed.) Citation

Jones, John Philip. How Advertising Works : The Role of Research / Edited by John Philip Jones: The Role of Research. SAGE, 1998.

Warning: These citations may not always be 100% accurate.