APA (7th ed.) Citation

Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior / John A. Howard and Jagdish N. Sheth. Wiley.

Chicago Style (17th ed.) Citation

Howard, John A., and Jagdish N. Sheth. The Theory of Buyer Behavior / John A. Howard and Jagdish N. Sheth. New York ; London: Wiley, 1969.

MLA (9th ed.) Citation

Howard, John A., and Jagdish N. Sheth. The Theory of Buyer Behavior / John A. Howard and Jagdish N. Sheth. Wiley, 1969.

Warning: These citations may not always be 100% accurate.