APA (7th ed.) Citation

Rao, V. R., & Steckel, J. H. (1998). Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel. Addison-Wesley.

Chicago Style (17th ed.) Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing / Vithala R. Rao, Joel H. Steckel. Reading, Mass. ; Harlow: Addison-Wesley, 1998.

MLA (9th ed.) Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing / Vithala R. Rao, Joel H. Steckel. Addison-Wesley, 1998.

Warning: These citations may not always be 100% accurate.