Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. multi-item measures for marketing and consumer behavior research /

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Bibliographic Details
Main Author: Bearden, William O., 1945-
Other Authors: Netemeyer, Richard G., 1956-
Format: Book
Language:English
Published: Thousand Oaks, Calif. ; London : Sage Publications, c1999.
Edition:2nd ed.
Subjects:
Marketing research
Consumer behavior > Research
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