APA (7th ed.) Citation

Lehmann, D. R., Gupta, S., & Steckel, J. H. (1998). Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., Sunil Gupta, and Joel H. Steckel. Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. Reading, MA ; Harlow: Addison-Wesley, 1998.

MLA (9th ed.) Citation

Lehmann, Donald R., et al. Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. Addison-Wesley, 1998.

Warning: These citations may not always be 100% accurate.