Galsworth, G. (1995). Smart, simple design : using variety effectiveness to reduce total costs and maximise customer selection / Gwendolyn Galsworth: Using variety effectiveness to reduce total costs and maximise customer selection (New ed.). Wiley.
Chicago Style (17th ed.) CitationGalsworth, Gwendolyn. Smart, Simple Design : Using Variety Effectiveness to Reduce Total Costs and Maximise Customer Selection / Gwendolyn Galsworth: Using Variety Effectiveness to Reduce Total Costs and Maximise Customer Selection. New ed. Wiley, 1995.
MLA (9th ed.) CitationGalsworth, Gwendolyn. Smart, Simple Design : Using Variety Effectiveness to Reduce Total Costs and Maximise Customer Selection / Gwendolyn Galsworth: Using Variety Effectiveness to Reduce Total Costs and Maximise Customer Selection. New ed. Wiley, 1995.