APA (7th ed.) Citation

Galsworth, G. (1995). Smart, simple design : using variety effectiveness to reduce total costs and maximise customer selection / Gwendolyn Galsworth: Using variety effectiveness to reduce total costs and maximise customer selection (New ed.). Wiley.

Chicago Style (17th ed.) Citation

Galsworth, Gwendolyn. Smart, Simple Design : Using Variety Effectiveness to Reduce Total Costs and Maximise Customer Selection / Gwendolyn Galsworth: Using Variety Effectiveness to Reduce Total Costs and Maximise Customer Selection. New ed. Wiley, 1995.

MLA (9th ed.) Citation

Galsworth, Gwendolyn. Smart, Simple Design : Using Variety Effectiveness to Reduce Total Costs and Maximise Customer Selection / Gwendolyn Galsworth: Using Variety Effectiveness to Reduce Total Costs and Maximise Customer Selection. New ed. Wiley, 1995.

Warning: These citations may not always be 100% accurate.