APA (7th ed.) Citation

Wilson, R. M. S., & Gilligan, C. (1997). Strategic marketing management : planning, implementation, and control: Planning, implementation, and control (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management : Planning, Implementation, and Control: Planning, Implementation, and Control. 2nd ed. Oxford: Butterworth-Heinemann, 1997.

MLA (9th ed.) Citation

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management : Planning, Implementation, and Control: Planning, Implementation, and Control. 2nd ed. Butterworth-Heinemann, 1997.

Warning: These citations may not always be 100% accurate.