Hallberg, G. (1995). All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg: The differential marketing strategy for brand loyalty and profits. Wiley.
Chicago Style (17th ed.) CitationHallberg, Garth. All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits / Garth Hallberg: The Differential Marketing Strategy for Brand Loyalty and Profits. New York ; Chichester: Wiley, 1995.
MLA (9th ed.) CitationHallberg, Garth. All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits / Garth Hallberg: The Differential Marketing Strategy for Brand Loyalty and Profits. Wiley, 1995.
Warning: These citations may not always be 100% accurate.