APA (7th ed.) Citation

Assael, H. (1998). Consumer behavior and marketing action / Henry Assael (6th ed.). South-Western College Pub.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action / Henry Assael. 6th ed. Cincinnati, Ohio: South-Western College Pub, 1998.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action / Henry Assael. 6th ed. South-Western College Pub, 1998.

Warning: These citations may not always be 100% accurate.