Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson. J. Paul Peter, Jerry C. Olson.

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C (Jerry Corrie), 1944-
Format: Book
Language:English
Published: Boston, Mass : Irwin/McGraw-Hill, 1998
Edition:5th ed.
Series:The Irwin/McGraw-Hill series in marketing
Subjects:
Consumer behavior
Marketing
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