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Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson. J. Paul Peter, Jerry C. Olson.

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Olson, Jerry C (Jerry Corrie), 1944-
Format:	Book
Language:	English
Published:	Boston, Mass : Irwin/McGraw-Hill, 1998
Edition:	5th ed.
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	Consumer behavior Marketing
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