APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. (1999). Marketing research : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy: Marketing engineering applications. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Research : Marketing Engineering Applications / Gary L. Lilien, Arvind Rangaswamy: Marketing Engineering Applications. Reading, Mass.: Addison-Wesley, 1999.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Marketing Research : Marketing Engineering Applications / Gary L. Lilien, Arvind Rangaswamy: Marketing Engineering Applications. Addison-Wesley, 1999.

Warning: These citations may not always be 100% accurate.