Library Catalogue Plus

APA (7th ed.) Citation

Kardes, F. R., & Steckel, J. H. (1999). Consumer behavior and managerial decision making / Frank R. Kardes ; Joel Steckel, consulting editor. Addison-Wesley.

Chicago Style (17th ed.) Citation

Kardes, Frank R., and Joel H. Steckel. Consumer Behavior and Managerial Decision Making / Frank R. Kardes ; Joel Steckel, Consulting Editor. Reading, Mass. ; Harlow: Addison-Wesley, 1999.

MLA (9th ed.) Citation

Kardes, Frank R., and Joel H. Steckel. Consumer Behavior and Managerial Decision Making / Frank R. Kardes ; Joel Steckel, Consulting Editor. Addison-Wesley, 1999.