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Consumer behavior and managerial decision making / Frank R. Kardes ; Joel Steckel, consulting editor.

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Bibliographic Details
Main Author:	Kardes, Frank R.
Other Authors:	Steckel, Joel H.
Format:	Book
Language:	English
Published:	Reading, Mass. ; Harlow : Addison-Wesley, c1999
Subjects:	Consumer behavior Decision making
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