APA (7th ed.) Citation

Myers, J. H. (1996). Segmentation and positioning for strategic marketing decisions / James H. Myers. American Marketing Association.

Chicago Style (17th ed.) Citation

Myers, James H. Segmentation and Positioning for Strategic Marketing Decisions / James H. Myers. Chicago: American Marketing Association, 1996.

MLA (9th ed.) Citation

Myers, James H. Segmentation and Positioning for Strategic Marketing Decisions / James H. Myers. American Marketing Association, 1996.

Warning: These citations may not always be 100% accurate.