Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel a compilation of multi-item measures / Vol.2.

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Bibliographic Details
Main Author: Bruner, Gordon C., 1954-
Other Authors: Hensel, Paul J.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association c1996
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc
Scaling (Social sciences) > Handbooks, manuals, etc
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Description
Physical Description:xxii,1045p ; 25cm
Bibliography:Includes bibliographical references and indexes
ISBN:0877572615

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