APA (7th ed.) Citation

Herbig, P. A. (1998). Handbook of cross-cultural marketing / Paul A. Herbig. International Business Press.

Chicago Style (17th ed.) Citation

Herbig, Paul A. Handbook of Cross-cultural Marketing / Paul A. Herbig. Binghamton, NY: International Business Press, 1998.

MLA (9th ed.) Citation

Herbig, Paul A. Handbook of Cross-cultural Marketing / Paul A. Herbig. International Business Press, 1998.

Warning: These citations may not always be 100% accurate.