APA (7th ed.) Citation

Czinkota, M. R., Kotabe, M., & Mercer, D. (1997). Marketing management : text and cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer: Text and cases. Blackwell Business.

Chicago Style (17th ed.) Citation

Czinkota, Michael R., Masaaki Kotabe, and David Mercer. Marketing Management : Text and Cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer: Text and Cases. Cambridge, Mass. ; Oxford: Blackwell Business, 1997.

MLA (9th ed.) Citation

Czinkota, Michael R., et al. Marketing Management : Text and Cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer: Text and Cases. Blackwell Business, 1997.

Warning: These citations may not always be 100% accurate.