Library Catalogue Plus

APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. (1998). Tutorial to accompany Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy: Computer-assisted marketing analysis and planning. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Tutorial to Accompany Marketing Engineering : Computer-assisted Marketing Analysis and Planning / Gary L. Lilien, Arvind Rangaswamy: Computer-assisted Marketing Analysis and Planning. Reading, Mass. ; Harlow: Addison-Wesley, 1998.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Rangaswamy. Tutorial to Accompany Marketing Engineering : Computer-assisted Marketing Analysis and Planning / Gary L. Lilien, Arvind Rangaswamy: Computer-assisted Marketing Analysis and Planning. Addison-Wesley, 1998.