Marketing in travel and tourism / Victor T. C. Middleton and Jackie R. Clarke.

An explanation of the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout the text, which are drawn from recent practice in several countries.

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Bibliographic Details
Main Author: Middleton, Victor T. C.
Other Authors: Clarke, Jackie R.
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 2000.
Edition:3rd ed.
Subjects:
Tourist trade > Marketing
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