Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. ; London :
Lawrence Erlbaum Associates,
c2000
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| Edition: | 2nd ed. |
| Series: | LEA's communication series
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| Subjects: | |
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