Kotler, P. (1999). Kotler on marketing : how to create, win, and dominate markets / Philip Kotler: How to create, win, and dominate markets. Free Press.
Chicago Style (17th ed.) CitationKotler, Philip. Kotler on Marketing : How to Create, Win, and Dominate Markets / Philip Kotler: How to Create, Win, and Dominate Markets. New York: Free Press, 1999.
MLA (9th ed.) CitationKotler, Philip. Kotler on Marketing : How to Create, Win, and Dominate Markets / Philip Kotler: How to Create, Win, and Dominate Markets. Free Press, 1999.
Warning: These citations may not always be 100% accurate.