APA (7th ed.) Citation

Marconi, J. (2000). The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi: Creating, managing, and extending the value of your brand. NTC Business.

Chicago Style (17th ed.) Citation

Marconi, Joe. The Brand Marketing Book : Creating, Managing, and Extending the Value of Your Brand / Joe Marconi: Creating, Managing, and Extending the Value of Your Brand. Lincolnwood, Ill.: NTC Business, 2000.

MLA (9th ed.) Citation

Marconi, Joe. The Brand Marketing Book : Creating, Managing, and Extending the Value of Your Brand / Joe Marconi: Creating, Managing, and Extending the Value of Your Brand. NTC Business, 2000.

Warning: These citations may not always be 100% accurate.