APA (7th ed.) Citation

Zikmund, W. G. (2000). Exploring marketing research / William G. Zikmund (7th ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research / William G. Zikmund. 7th ed. Fort Worth: Dryden Press, 2000.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research / William G. Zikmund. 7th ed. Dryden Press, 2000.

Warning: These citations may not always be 100% accurate.